C&G Services takes on Isaac Partnership for new marketing strategy


CI_KPInternational training provider C&G Services has recently engaged design and marketing agency The Isaac Partnership to take on their marketing strategy, including social media engagement and a new website.

C&G has recently moved their primary training facility from their current site in Stonehouse, to a newer location in Stroud. The move has allowed them to take on more work and secure larger training services contracts. They recently completed work in the Seychelles for Hunt Deltel & Co, carrying out specialist lifting training, and have a continuing relationship with Severn-Trent-Water, Magnox and multiple large Aerospace companies.

“For a while we’ve basically been bringing in new business through recommendations and direct enquiries” explains Kevin Parsons, Centre Manager for C&G, “We’ve grown the business at a respectable rate and did well through the recession, but we now need to capitalise on what we have achieved and move our Marketing strategy up to the next level. We can see only good things coming from this partnership.”

“We see this as a catalyst for strategic growth and the timing is great with our expansion into e-learning and additional business support services” continued Bob Oldmeadow, MD of C&G “We’ve had various initiatives in the past with varying levels of success, but now we are really excited to see what a professional agency like the Isaac Partnership will achieve for us”.

Chris Isaac, Creative Director of the Isaac Partnership spoke about taking on the training provider as a client. “It’s a great fit for us. We’ve worked with similar kinds of businesses before so we’re familiar with the target audience. This has come at a time when we’re taking on more staff and expanding so we’re really excited to see what we can do for C&G to make them an even more successful business than they already are”.

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